Fruit Attraction 2016 – Madrid

14th October 2016

Last week took place the 5th edition of Fruit Attraction in Madrid. Sara and Marta went there to discover this quite new fair which is becoming every year more important in the worldwide fruit and veg industry.

Fruit Attraction is composed by 8 halls with companies from all around the world with a special focus on Spanish industry. The exhibition area includes the Foro Innova where there were workshops and talks during all the fair.Between the halls 4 and 6 there was the Pasarela Innova, an exhibition area that gave visibility to fruit and vegetable varieties and on novelties from the Auxiliary Industry that have been launched within the last two years. The companies presenting their novelties in this space were Amefruits, Bejo Ibérica, Biosabor, Berlin Export International, Bizerba Iberia España, Caparros Nature,  Comfresh Iberian, Comercial Projar, Decco Ibérica, Grupo Agrotecnología, Intersemillas, Hawo Fruits Spain, Hinojosa Packaging, Hongos Fernández Guridi, Huercasa V Gama, Kopalmeria/ Gava Group, Huerta Peralta, Maxstim,  Oxyion, Primaflor, Rijk Zwaan Iberica, Raytec Vision Spa, Robert Bosch, Sanicitrus, Stoller  Europe S.L.U., Sulfato Cálcico del Mediterráneo, Sygenta España, Tana, Unitec Spa/Unitec Iberica, Vegetales Línea Verde Navarra and Zerya.

This below were the most interesting according to us:

FruitPonic a semi-hydrophonic system for production increase in fruit trees

Hinojosa Packaging with the new packaging called Airfruit

Rijk Zwaan Ibérica with Mybubies Fan, new since 2016. Description: Nedleys of new colors and textures in the snack cucumber range.

New baby leaf range obtained using our exclusive system hydraupe, an innovative process that keeps the authentic taste and natural texture of the vegetable because we don’t use chemicals that alter them.

Oxyion and their advanced sanitation system.

A very colorful fair full of enthusiasm and people walking through the halls. Big focus on marketing to attract visitors and buyers. Here’s some examples.

Glad to meet some known faces like…

Northern Green


Toro Verde

Malaga Natural

We were really pleased to see a great Italian hall. Many companies but also growers associations like Apoc Salerno and some of the most important markets such as MAAP Padova, Centro Agroalimentare Roma.

This 5th edition confirmed the success of the previous ones counting more than 55,000 visitors and 1200 exhibitors from more than  40 countries.

Fruit Logistica’s little sister invites you next October from 18th to 20th.

¡Hasta luego Madrid!