Last week took place the 5^th edition of Fruit Attraction in Madrid. Sara and Marta went there to discover this quite new fair which is becoming every year more important in the worldwide fruit and veg industry.

Fruit Attraction is composed by 8 halls with companies from all around the world with a special focus on Spanish industry. The exhibition area includes the Foro Innova where there were workshops and talks during all the fair.Between the halls 4 and 6 there was the Pasarela Innova, an exhibition area that gave visibility to fruit and vegetable varieties and on novelties from the Auxiliary Industry that have been launched within the last two years. The companies presenting their novelties in this space were Amefruits, Bejo Ibérica, Biosabor, Berlin Export International, Bizerba Iberia España, Caparros Nature,  Comfresh Iberian, Comercial Projar, Decco Ibérica, Grupo Agrotecnología, Intersemillas, Hawo Fruits Spain, Hinojosa Packaging, Hongos Fernández Guridi, Huercasa V Gama, Kopalmeria/ Gava Group, Huerta Peralta, Maxstim,  Oxyion, Primaflor, Rijk Zwaan Iberica, Raytec Vision Spa, Robert Bosch, Sanicitrus, Stoller  Europe S.L.U., Sulfato Cálcico del Mediterráneo, Sygenta España, Tana, Unitec Spa/Unitec Iberica, Vegetales Línea Verde Navarra and Zerya.

This below were the most interesting according to us:

A very colorful fair full of enthusiasm and people walking through the halls. Big focus on marketing to attract visitors and buyers. Here’s some examples.

Glad to meet some known faces like…

We were really pleased to see a great Italian hall. Many companies but also growers associations like Apoc Salerno and some of the most important markets such as MAAP Padova, Centro Agroalimentare Roma.

This 5^th edition confirmed the success of the previous ones counting more than 55,000 visitors and 1200 exhibitors from more than  40 countries.

Fruit Logistica’s little sister invites you next October from 18^th to 20^th.

¡Hasta luego Madrid!